by Loro Piana
2 endorsements on r/BuyItForLife first recommended in Jan 2025
Italian luxury textile and clothing house known for cashmere and fine wool.
Added Jul 5, 2026, Updated Jul 7, 2026
Named as one of the BIFL clothing brands worth buying in Europe.
Recommended on reddit as recently as July 2025
Darn Tough
Merino wool hiking and everyday socks knit in Vermont, USA. Blended with nylon and Lycra for a snug, seamless fit.
Red Wing
Goodyear-welted leather work boots with a cap toe and Vibram sole, made from Red Wing's own tanned leather in Minnesota.
Allen Edmonds
A full-grain leather dress belt from Allen Edmonds, worn daily alongside dress shoes.
Sorel
Insulated winter snow boots from Sorel's classic lineup, built for cold and wet conditions. Vintage pairs made in Canada before Columbia's 2000 acquisition are widely regarded as the durable version; current production is reported to wear out much faster.
Clothing: ... to name a few BIFL ones: Sunspel, Zegna, Logo Piana, Brunello Cucinelli, Brioni...
CT, Loro, and Brunello. IMHO suits should never be bought off the rack — mind are all hand-stitched and (more importantly) cut for me.