photo from redditSony Bravia LCD TV (mid-2000s)
by Sony
6 endorsements on r/BuyItForLife first recommended in Feb 2025
A Sony Bravia flat-panel LCD television from the mid-2000s (circa 2006-2007), known for front-firing speakers and a strong HD picture at launch.
Added Jul 5, 2026, Updated Jul 5, 2026
Why it's buy-it-for-life
Multiple owners report their 2006-2007 Sony Bravia LCD TVs still running 15-20 years later, including one still used as a household's only TV every evening and another repaired with just a $35 motherboard swap. Common gripes are a dimmer picture compared to modern sets and, in one case, audio starting to fuzz out after roughly two decades of daily use.
What redditors say
Recommended on reddit as recently as June 2026
Show 2 more mentions
- 1r/BuyItForLife comment
Mine just started to fuzz out on sound. First it was just the canned sounds... but now it’s doing it to the audio of shows.
- 1r/BuyItForLife comment
I spent my first bonus on a Sony Bravia XBR around that time. My FIL still uses it.




So my Sony Bravia purchased in ‘06 finally “died”. It took a $35 motherboard and a handy husband but it is now as good as new.
picture is extremely dim compared to modern TVs though, but it's still working OK as a bedroom set
Still have my 40" Bravia which I bought in July of 2007. It's my only TV and I watch it every evening.
Mine won't die either. 32", purchased in 2007, gone through 2 remotes, and it now permanently resides on my screened back deck.
It’s been playing FoxNews 24/7 for at least the past 15 years. The front firing audio is actually pretty nice.
my 46” Bravia is 20 years young and still perfect... its longevity is not a fluke.